Jaguars ticket prices may go up next year
Organization to evaluate which sections may be underpriced
This may end up being the worst season the Jacksonville Jaguars have ever had. Despite that, fans may have to pay more next year to watch the team.
According to Channel 4 news partner WOKV, Jaguars ticket prices for certain sections of EverBank Field may increase next season.
Macky Weaver, senior vice president of sales for the Jaguars, says every year the organization evaluates ticket supply and demand to see which sections are underpriced.
The Jaguars' average ticket prices are some of the lowest in the league. Single-game tickets currently start at $45.
Joe Martucci, who owns MB Sports on the Southside, says fans may not think a higher price is worth it.
"If we reach a situation where people don't perceive that we're being entertained, that there's value on the field, it's very difficult to say we're willing to pay more money for it," Martucci said.
But he also thinks the Jags' tickets prices now are very reasonable and that a decrease would be the wrong way to go.
"You're actually taking away the value by saying, 'You know what, yes, we are an inexpensive ticket. There's reasons for us to be that inexpensive ticket,'" Martucci said.
Another fan says Jags fans have it good when it comes to ticket pricing.
"If you look in like at relative terms, I think it's a pretty fair deal, especially when you compare it to the overall NFL," Gary Mast said.
Weaver, in a phone interview, said there will be an annual evaluation of each stadium section individually to see if the price is appropriate, which will put the Jaguars in a place where they can be competitive.
Prices could go up, down or stay the same, he said.
"Overall, for entertainment on a Sunday afternoon, I think it's pretty fair shake," Mast said.
The decision about ticket prices will be made after the final home game this year.
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