JACKSONVILLE, Fla. -

Despite leading the Denver Broncos into the playoffs, not everyone is a big fan of media darling Tim Tebow.

"I'm sick and tired of it," said Mike Harris. "I'm just absolutely sick of it. No more Tebow."

Why does Harris dislike Tebow? Because he's an Alabama fan.

"I simply hate it," said Harris, when asked about Tebow mania. "I wish he would cry more. I wish he would cry more after each game."

But no one in Denver is crying after Tebow helped lead the team past the Steelers in overtime last weekend.

This week, a few Salem witches used Friday the 13th to cast a spell on New England quarterback Tom Brady and give him the power to neutralize Tebow.

But the former Gators quarterback is more than a football player: he's a cash cow.

Jeff Fingland runs the Sports Mania in the Town Center. He said since Sunday's upset in Denver, sales of Tebow apparel has spiked.

"Have you seen any guys wearing the earrings?" he asked Channel 4's Jason Law. "They are brand new so there is still time."

Tebow is popular among children, too.

"He's my favorite NFL quarterback," said Cooper Kework, a 5th grader.

Kework said he even sticks up for Tebow to his classmates.

"I live in Springfield, Illinois, so nobody likes him there," he said.

"I like him a lot. I think he's awesome," said Lauren Nowicki. "I just think his character and his person his, everything. He's awesome."