Jacksonville based company Web.com signed a 10-year deal Wednesday to become the umbrella sponsor of the PGA Tour feeder system.
Formerly known as the Nationwide Tour, the Web.com Tour will continue to identify and transition players who are ready to compete and win on the PGA TOUR. It currently awards PGA TOUR membership to the 25 leading money winners at the end of the season. Beginning in 2013, however, the importance of the Web.com Tour will further increase when the new qualifying structure for the PGA TOUR expands that number to 50.
The Web.com umbrella sponsorship takes effect immediately with this week’s United Leasing Championship at Victoria National Golf Club near Evansville, Ind., and extends through 2021. In addition to the umbrella sponsorship, Web.com will also become an Official Marketing Partner of the PGA TOUR, Web.com Tour and Champions Tour.
The announcements were made jointly by PGA TOUR Commissioner Tim Finchem; David L. Brown, Web.com’s Chairman, President and CEO; and Bill Calfee, President of the Web.com Tour.
“This sponsorship is a perfect fit for us – Web.com is committed to helping small- and medium-sized businesses compete and succeed online, just as the Web.com Tour helps talented, dedicated athletes maximize their potential and fulfill their dreams,” Brown said. “The Web.com brand will gain exceptional visibility as a result of our sponsorship of the Web.com Tour. In addition, we believe that the professionalism and competition of PGA TOUR golf resonates strongly with small- and medium-sized business owners, making the national and international exposure we achieve with this sponsorship an unparalleled opportunity to reach more of our target market.”
With today’s announcement, the Web.com Tour’s long-term future is solidified by aligning with a growing, highly successful company whose expertise caters to the size of business that would include tournaments, charities and even players, as independent contractors. Through its relationship with the PGA TOUR, Web.com will make its services available for website development and online marketing to those groups.
“We are extremely pleased to welcome Web.com into the PGA TOUR’s family of sponsors,” Finchem said. “The Web.com Tour truly is an extension of the PGA TOUR and has proven to be the most effective and consistent indicator of future success on TOUR. We consider this an ideal association with a recognized industry leader in helping small- to medium-sized businesses become successful as a result of using its services. To that end, we are particularly delighted that, in addition to the sponsorship, Web.com will be offering its expertise to help our tournaments, players and charities enhance their own web presence.”
The success of the Web.com Tour is reflected in the success of its alumni since the Tour was introduced in 1990. As the “official proving ground of the PGA TOUR,” three out of four PGA TOUR members have played on the Web.com Tour and alumni have accounted for more than 330 TOUR victories.