The Players Military Appreciation Day at 17th Hole

Toby Keith concert at 6:30, Tuesday May 10th

This year’s Military Appreciation Day at The Players will have a new venue, added attractions and a superstar headliner performing.  Again, Military Appreciate Day will be on Tuesday of The Players, May 10th, the first day the tournament is welcoming fans. The ceremony will begin at 6, with Toby Keith performing in concert at 6:30.  Instead of the traditional location on the back of the clubhouse, this year the ceremony and the concert will be on the TPC at Sawgrass Stadium course famed 17th hole.

“I’m extremely excited to honor the men and women who serve our county by performing at THE PLAYERS Championship,” said Keith, who has performed more than 200 USO shows and entertained more than 250,000 men and women in uniform and their families. In April 2014, Toby Keith was honored with the Spirit of the USO Award.  “I have always been a proud supporter of the U.S. Military and can’t wait to rock the stage for our troops and their fans.”

In June 2015, Keith was inducted in to the Songwriters Hall Of Fame in New York City, and he has been honored by the Nashville Songwriters Association International with its Songwriter/Artist of the Decade distinction.  He is a three-time BMI Country Songwriter/Artist of the Year and was named the American Country Awards’ Artist of the Decade. His albums have sold more than 40 million copies, ranking him among the top-selling all-genre artists on Billboard’s Top 200 Artists of the Decade. Keith is also Billboard’s No. 1 Country Artist of the Decade and No. 1 Country Songwriter of the Decade.

“We’re thrilled to have Toby Keith kick off tournament week at the most famous hole in golf,” said Michele McManamon, THE PLAYERS 2016 Volunteer Chairman and co-founder of Tuesday’s Charity of the Day, Operation New Uniform.  “The Military Appreciation Day Concert is always a fan favorite, and the new location for 2016 allows us to entertain an even bigger crowd in the incredible, wrap-around atmosphere of 16 and 17.  Fans will also have access to the great amenities available in that area – including the Food Court and upgraded restrooms – ensuring a true concert-like experience.  With a superstar like Toby Keith on stage, we know the Stadium is going to be rocking.”

Prior to tournament week, THE PLAYERS will welcome active duty, Reserve, retired military, veterans, and military spouses to TPC Sawgrass on Saturday, May 7, 10 a.m. to 1 p.m. in the Birdies for the Brave® Patriots’ Outpost, to participate in its fourth-annual Military Job Fair, in partnership with the Jacksonville Military Veterans Coalition.  The Military Job Fair is free and open to military personnel, veterans and military spouses who are seeking employment.  There will be approximately 40 companies on hand, all with open hiring opportunities.  Free career counseling and resume-writing assistance will be provided, as well as, information on local educational institutions with veterans’ programs. Previous PLAYERS Military Veterans Job Fairs have seen attendance of more than 500 military job seekers and 40 companies participating.


On Sunday, May 8, THE PLAYERS and Birdies for the Brave® will again partner with Operation Shower to host a group baby shower for 40 military moms-to-be whose spouses are deployed members of the U.S. Navy.  Scheduled to be held from 12-2 p.m. in the Patriots’ Outpost, the event will be hosted by Jim and Tabitha Furyk and will feature Operation Shower’s signature Shower-In-A-Box, gifts of high-quality products for the moms and babies that have been provided by sponsors and donors.