JACKSONVILLE, Fla. – A celebration to commence the Jaguars' 2018 season will also be a special homecoming for a band with deep roots in Jacksonville.
Lynyrd Skynyrd will perform at TIAA Bank Field on September 2nd, which was announced by Johnny Van Zant during the annual Jaguars State of the Franchise in April.
According to City Councilwoman Lori Boyer, who sits on the tourist development council, $150,000 in grants were approved to fund the concert, which will also feature Jason Aldean, Kid Rock, The Charlie Daniels Band, The Marshall Tucker Band and Blackberry Smoke.
A $100,000 grant will pay for operations, any repairs needed for the field, security and production expenses.
An additional $50,000 grant for advertising was approved for marketing outside the Jacksonville area.
An estimated 18,000 hotel rooms will be needed to for people attending the concert. As of Tuesday, 32,000 tickets had been sold and about 33 percent of those sales were to people outside the Jacksonville area, according to SMG.