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IHOP switches to new logo

IHOP calls old logo "frowny"

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(AP Photo/ PRNewsfoto)


IHOP has unveiled a new logo.  Consumerist reports, the International House of Pancakes got rid of the word "restaurant" in the old logo and replaced it with a red swoop to resemble a smile. 

The company compared the "restaurant" part of the old logo to a frown face; which Kirk Thompson, the vice president of marketing, referred to as "negative".

IHOP had the old logo for 20 years; adopting it in the 90s.

According to IHOP's website- the first location opened in 1958.