That poor, overworked personal assistant. Agonizingly funny in the movies, but there's a new generation of lifestyle managers. Valerie Riley, Lifesquire founder, went from being a personal assistant herself to making a $1 million a year business out of organizing other peoples' lives.
"I found I had a natural knack for taking care of people," Riley told said. "I love being able to figure out what they need."
And figure out she does! So does her staff. Their tasks are as varied as the people who hire them.
"Grocery shopping, dry-cleaning pick up, we do a lot of laundry, take the kids to and from soccer practice," Riley said.
So far, what has been the craziest to-do list?
Riley explained, "She asked us to find a place to take this coffin."
For her busy clients, Lifesquire is crucial. "No, we're not a luxury, we're really a need," Riley said.
Her happy clients wholeheartedly agree.
"They have legitimately given me my life back," Carrie Boevers, Lifesquire client, said.
"Really, we're on a mission to give people back their Saturdays," Riley explained.
"I would honestly spend it dreading even getting out of bed," Boevers said.
Sprouting from a one woman business to a staff of 25 is just the beginning for Riley. Her sales tripled last year.
"I'm just a big dreamer," Riley said. "I never wanted a small mom and pop run shop."
Riley is now franchising her idea nationwide. Clients pay from $35 to $60 an hour.
Riley says if you can't afford Lifesquire and need to do it yourself, focus on the small stuff. Plan your day the night before: get out your clothes, clean dirty dishes and pick up and file paperwork. She adds put your keys and cell phone in a place where you can walk out the door with confidence.