Hungry for more Star Wars? Characters from the galaxy far, far away are invading your grocery store’s produce aisle.
North America’s largest fruit and vegetable provider, Dole is filling supermarkets with Star Wars-branded pineapples, blueberries, cauliflower and other fruits and vegetables to capitalize on the release of Disney’s highly anticipated “Star Wars: The Last Jedi."
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The campaign is part of an 18-week healthy living initiative.
Fan favorite droid R2-D2 now graces the front of a shredded iceberg lettuce package and villain Kylo Ren can be found on Dole’s bagged garden salad blend.
Shoppers can use an app to scan veggies with their phones and win remote-controlled BB-8 toys. Dole has created a collection of “Star Wars” themed recipes, including which the company described as “an original vegan beverage inspired by the blue milk scene introduced in ‘Star Wars: A New Hope’.”
The app can be downloaded online. It is available for Apple and Android devices.