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Kids, preteens are shopping online more

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JACKSONVILLE, Fla. – More kids are shopping online, according to Nielsen. Nearly half of 10- to 12-year-olds have their own smartphones. By the time they're teenagers, 95 percent of Americans have access to a smartphone.

Nearly 1.5 million children 11 and younger have active Snapchat accounts, according to data from eMarketer.

Back-to-school season is the peak time to market to kids. 

Five Star and Red Bull released new back-to-school filters on Snapchat. Last year, users spent an extra 130 million hours snap chatting to connect with friends and popular brands. 

Justice is advertising in-store fashion shows on its app. Amazon.com allows children as young as 13 to create their own logins for online purchases.