TAMPA, Fla. – One in three Floridians is more concerned than last year about the security of personal information when buying gifts online, according to a recent AAA Consumer Pulse survey. Nearly half of those polled will do the majority of their holiday shopping on the internet, a 21 percent increase from two years ago.
Online shopping is the new norm.
The majority (79 percent) of shoppers say they will do at least half of their shopping on the web, compared to 53percent who say they will do at least half of their gift buying in a brick-and-mortar location. Nearly, two in five 38 percent will use their smartphone to purchase gifts this year, a 9 percent increase over 2017.
“Shopping online allows consumers to avoid the crowds and shop at their convenience,” said Matt Nasworthy, Florida Public Affairs Director, AAA – The Auto Club Group. “Online shopping is also an area of concern for many customers, in regards to data security. We encourage shoppers to only purchase gifts from trusted sources and enroll in an identity theft protection program."
When will Floridians shop for gifts?
November is the busiest time of year for holiday shopping, according to AAA research. The top shopping days for consumers all fall in November: Black Friday (50 percent), Cyber Monday (45 percent), and Thanksgiving Day (22 percent). Floridians plan to spend an average of $1,012 for presents in 2018 - a spending increase of 6 percent over last year.
What are shoppers buying?
- Apparel --65 percent
- Gift Cards--58 percent
- Toys--39 percent
Theme park tickets are also popular gifts for Floridians to buy. More than one in four will buy theme park tickets this holiday season.
AAA Holiday shopping Tips