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Love Black Friday or hate it? Most just OK with nation's retail holiday

More than third of shoppers don't believe prices will be lowest of year

A view of in-store displays during Old Navy on Black Friday 2017.
A view of in-store displays during Old Navy on Black Friday 2017. (Photo by Noam Galai/Getty Images)

JACKSONVILLE, Fla. – A survey of 1,069 adults conducted by BestBlackFriday.com and analyzed by statistics instructor at Rowan College at Gloucester County, New Jersey, finds about half of Americans aren't passionate about Black Friday and more than one-third of shoppers don't think the deals that day are the lowest of the year.

For more on Black Friday deals and ads, visit BestBlackFriday.com


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