Glover launches new Adidas line in honor of the worn and dirty shoe

'Rich is a concept,' multi-talented artist says

By Kendall Trammell, CNN
Adidas via CNN

Looks like Donald Glover has more creative projects up his sleeve beyond Coachella and "Guava Island."

Looks like Donald Glover has more creative projects up his sleeve beyond Coachella and "Guava Island."

The "Atlanta" star released the first shoe designs from his partnership with Adidas.

Glover's shoe collection takes three classic Adidas shoe styles -- the Nizza, the Continental 80, and the Lacombe -- and highlights a series of details that are typically frowned upon in a shoe, such as uneven stitching and shoelaces designed to fringe over time.

"Rich is a concept," Glover said in a statement from Adidas. "With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn't quantified by what you wear, rather the experiences from them."

"Donald Glover Presents" takes this idea a step farther. Glover and comedian and executive producer Mo'Nique star in a series of short films that emphasize the message of beauty and value in worn-in sneakers.

"The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like," Glover said.

The collaboration between the multi-talented artist and sports shoe brand started in September 2018. The shoes are available for sale beginning April 26 and range in cost from $80-$100.

Glover has previously criticized the culture of capitalism, including in his song "This Is America."

The-CNN-Wire ™ & © 2019 Cable News Network, Inc., a Time Warner Company. All rights reserved.