Southeastern Grocers launches SEG Sports to support healthy lifestyles


JACKSONVILLE, Fla. – Southeastern Grocers, parent company to BI-LO, Harveys and Winn-Dixie stores, has announced a long-term commitment to fuel, coach and inspire physical activity and healthy lifestyles throughout the Southeast with the new SEG Sports initiative.

Ian McLeod, President and CEO of Southeastern Grocers said, “We are passionate about helping our customers and their families be more active and aspire for greatness too, and today we are delighted to extend our commitment to three new partnerships, including Alabama Crimson Tide, Clemson and Jacksonville Armada’s new Community Programs.”

“Nearly 90 percent of our customers believe sporting activities are a key part of their child’s personal development, so we have created an opportunity to give our customers and their families the experience of premier athletic events and to inspire active families and future athletes throughout the Southeast,” said McLeod.

“We are investing in promoting physical activity and healthy lifestyles through sports at all levels, from gymnastics to football, baseball, basketball and swimming,” added McLeod.

Only one in three children are physically active every day, and 8 out of 10 customers recently told Southeastern Grocers they would like their children to be more active.

To help athletes of all ages and abilities aspire for greatness, Southeastern Grocers has developed SEG Sports with a pledge to:

• Fuel young athletes and their families with fresh, nutritious foods designed to fuel activity every step of the way, because 95 percent of customers believe eating the right food is an important part of children staying active.
• Coach the 8 out of 10 customers who want their children to be more active with tips to help feed their competitive fires.
• Inspire the next active generation through partnerships with some of the leading athletes and teams in the Southeast.

Through SEG Sports, Southeastern Grocers will support youth camps and clinics in the communities its stores serve through its professional, semi-professional and college sports partnerships with the Clemson University Tigers, Florida State University Seminoles, Greenville Drive, Jacksonville Armada, Jacksonville Suns, New Orleans Saints, Pensacola Blue Wahoos, University of Alabama Crimson Tide, University of Florida Gators and University of South Carolina Gamecocks. The grocer plans to send young aspiring athletes throughout the Southeast to upcoming games to cheer on their sports heroes from the stands.