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Consumer Reports: How to complain on social media and get results

Sitting on hold over the phone waiting to talk with a customer service representative might be a thing of the past. Consumer Reports says social media can be a much more powerful way to get results quickly.

More and more consumers are turning to social media to get results. The appeal of using Twitter is that it’s typically very public and easily searchable, and companies are limited in their ability to hide complaints.

Here are some tips to make complaining by social media more effective:

Companies recognize the power of social media. They know that a negative complaint can reflect badly on them.

Here’s another tip if you want to use Twitter for customer service help. To make your tweet more public, don’t begin it by mentioning the name of the company. Instead, place it within a phrase. Then it will appear in the timeline of everyone who follows you.