Florida consumer confidence continues to rise

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GAINESVILLE, Fla. - Florida's consumer confidence continues to rise.
The monthly University of Florida survey released Tuesday shows consumer confidence jumped up to 84 in the month of July. That's on a scale of 2 to 150 benchmarked to 1966 at a value of 100.

This is the highest that the state's consumer confidence has been since April 2007 which was prior to the Great Recession. The highest peak for the survey was in January 2004.

ONLINE:  Consumer Sentiment Data

Chris McCarty, director of the center that does the survey, said the jump reflects "far more optimism" that economists have seen over the past year.
But he said that Florida's economy is still "quite a bit behind" where the state would typically be this far after the end of a recessionary period.

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