With Sunday's big game nearly here, take a look below at some of the commercials you will see during Super Bowl LII.
The Super Bowl offers advertisers a unique chance to get their product in front of the most eyes possible at one time on television.
About 112 million people watched last year's matchup between the New England Patriots and the Atlanta Falcons. More than 61 million tuned in for the post-game show, according to Nielsen.
That's why NBC can demand more than $5 million per 30-second spot for Super Bowl LII, an all-time high.
Wendy's isn't pulling punches in its upcoming Super Bowl spot, where it mocks McDonald's for its so-called "flash frozen" burgers.
Coca-Cola's spot, called "The Wonder of Us," depicts people of different races and religions drinking Coke and having fun.
Anheuser-Busch is focusing on canned water instead of Clydesdales during this year's Super Bowl, with ads that highlight Budweiser's humanitarian causes.
Jack in the Box
Martha Stewart is locking horns with Jack Box, Jack in the Box's spherical-headed mascot, in the fast food chain's Super Bowl ad.
Actor Chris Pratt teams up with Michelob ULTRA for a Super Bowl ad.
M&M's Super Bowl ad sees the red M&M transform into a human... in the form of Danny DeVito.
Pringles tapped SNL alum Bill Hader for a look at what happens when you stack flavors.
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