MOCA Jacksonville unveils new look

The art museum calls the change 'more inviting' for visitors


JACKSONVILLE, Fla. – The Museum of Contemporary Art introduced a new identity that spans all of its prints and digital products.


MOCA Jacksonville said the new look embodies the sophisticated, metropolitan institution it has become. The new identity is centered around a contemporary logo designed by MOCA Creative Director Casie Simpson.


The art museum also partnered with the University of North Florida. UNF paid a company to grout the tiles on the exterior of the building as part of the partnership. The name of the in-house restaurant has also changed. It is now called Nola MOCA.


MOCA Jacksonville also has a new website at mocajacksonville.unf.edu.