The first candidate launched a TV commercial in the race for a Northeast Florida congressional seat that become available when U.S. Rep. Ander Crenshaw announced in April he will not seek another term.
Hans Tanzler III, Jacksonville attorney and businessman, released the TV ad with a cowboy theme that hit airwaves this week.
Jennifer Carroll, News4Jax political analyst, commented on the style of the ad.
“Ander Crenshaw was very big with the military, which the ad does talk about the military. But does the ad connect with the voters in the 4th Congressional District?” Carroll said.
Other observers to the campaign indicated they wanted an ad to catch people's eye, and to look a lot different than the typical political spot.
"Mister Obama, you and your gang have made a mess of Washington. And I've got one message from we the people, ‘Get out of our town,’” Tanzler said in the ad.
Carroll questioned how effective the commercial may be in connecting with constituents in Northeast Florida.
“This may not be the image for a congressional district that people are trying to see of the new Jacksonville, the urban area of where we have more technology jobs and 21st century jobs rather than looking at a candidate that is riding horseback as if we're a rural area,” Carroll said.
Tanzler’s father served as Jacksonville mayor from 1967 to 1979.
Crenshaw has represented Florida's 4th Congressional District for the past eight terms. Several other Republicans have filed to run for his seat, including John Rutherford, Bill McClure, Lake Ray and Julia Fletcher.