Outrage builds after mattress company makes Twin Tower commercial
Miracle Mattress posts video advertising 9/11 mattress sale
SAN ANTONIO – Outrage is building after a San Antonio mattress company posted a “Twin Tower sale” video to social media, days before the 15th anniversary of the deadly attack that killed nearly 3,000 people.
The 20 second Miracle Mattress video opens with three people standing in front of two stacks of mattresses.
The advertisement says mattresses will be on sale for the price of a twin mattress, the two men are then “thrown back” into the two stacks of mattresses, causing them to fall over.
At the end of the video the woman is then heard saying, “We will never forget.”
Jenee Lewis shared the video on the KSAT 12 Facebook page.
Here is the commercial I posted about earlier. Disgusting. Miracle Mattress, off of 410Posted by Jenée Lewis on Thursday, September 8, 2016
She said that she saw the video Thursday morning and that she was angry and disappointed.
Lewis also said she was upset that company only apologized for offending people but not for making the video.
She also wondered, “At what point does someone not say this is a good idea?”
Miracle Mattress posted an apology on its Facebook page saying in part:
“To all of those who have seen our 9/11 sale. We are very sorry we have offended you. Our intentions were not to hurt anyone at all.”
The company has since taken down the video, but has been viewed more than 25,000 times on Lewis' Facebook page.
The owner of Miracle Mattress released a statement Thursday. Mike Bonnano said the video was posted without his knowledge or approval from the corporate office in Houston.
I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives."
Bonnano said he is deeply sorry and accepts responsibility for this "thoughtless and crude advertisement" and will immediately hold employees accountable for this "serious lapse of decency."
READ: Owner's full statement
Effective immediately, Miracle Mattress will review its marketing strategy to ensure a "stringent approval process will be in place" to prevent this from happening again, Bonnano said.
The company will also conduct a personnel review.
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