With FuelPerks gone, Winn-Dixie joins Plenti

Parent company first grocers in national rewards plan

JACKSONVILLE, Fla. – Winn-Dixie and its parent company Southeastern Grocers LLC, will become the first grocer to join the national Plenti program, a loyalty program that will be launched on April 5.

Plenti was launched late late year in Southeastern Grocers-owned Harvey's Supermarkets.

Customers can enroll in the program starting Wednesday and can begin earning points on April 5.

The rewards program replaces the popular FuelPerks program that offered Winn-Dixie shoppers the opportunity to earn discounts on gas at Shell stations, based on the amount of groceries they purchased. Customers began seeing billboards several months ago announcing that FuelPerks was ending.

With Plenti, Winn-Dixie and Harvey's customers, along with customers of BI-LO and Fresco y Mas, which are also owned by Southeastern Grocers, can apply points to buy gas at Exxon and Mobil stations, groceries and thousands of other online and retail partners, including AT&T, Macy's, Chili's Rite Aid and others.

FuelPerks members can still accumulate points through the end of March and use their point until the end of April, at which time, the points will expire.

On April 5, when the program launches, Winn-Dixie stores will have 1,000 items in each store that will offer bonus points.





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