Target launches 'Photoshop-free' swimsuit campaign

Ad show women of different sizes and nationalities


Target is representing women of all shapes, sizes and colors with its new "Photoshop-free" swimsuit campaign. 

The major retailer is taking on swimsuit season by showing off styles for every body type. Rather than picking models to display their new line, they picked four women of different shapes, sizes and colors.

The four women are dancer Megan Batoon, pro skateboarder Lizzie Armanto, model and body activist Denise Bidot and TV host and model Kamie Crawford, who show off their curves and stretch marks for the new campaign.

“Target shows women of all shapes, sizes and colors looking beautiful and confident in themselves and their swimsuits, and that resonates with women everywhere,” Crawford said. “Confidence is contagious.”

The new campaign is encouraging women to find the fit and cut that best flatter their bodies. "You look your best when you feel your best," the retailer said.

Women all around the world have been taking note of the ads, sounding off about how seeing "real women" untouched has made them feel.

The store encourages women to show off their favorite suit using the #TargetSwim hashtag.