IHOP admits it 'faked' IHOb to promote new burgers

The betrayal is real

We've been fooled! IHOP announced on its Facebook page Monday that it "faked" the IHOb name change to promote its new burgers. 

The post reads: "We’re giving away 60¢ short stacks on July 17 from 7a-7p for IHOP’s 60th birthday. That’s right, IHOP! We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers)" 

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IHOP | 60th Anniversary

We’re giving away 60¢ short stacks on July 17 from 7a-7p for IHOP’s 60th birthday. That’s right, IHOP! We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers)

Posted by IHOP on Monday, July 9, 2018

IHOP's Twitter bio now reads: “If at first you don't pancake... pancake, pancake again.”