Americans to spend $751M on pets for Valentine's Day

Love is in the air this Valentine's season, and not just for humans. Many Americans plan to buy their pet a Valentine’s gift this year.  

Americans are expected to spend a near-record high of $751 million on Valentine's Day gifts for their pets this year, an average of $5.50 per person. That's compared with $593 million last year, according to the National Retail Federation. 

According to a recent study on Finder.com, the breakdown shows that Americans will spend an average $81.56 on dogs and $95.50 on cats. Shoppers are expected to spend over $19 billion on Valentine's Day gifts this year.