Build-a-bear coming to Wal-Mart stores

Shop-in-shops expanding build-a-bear to 25 Wal-Mart stores

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Build-a-Bear is teaming up with Wal-Mart to bring the experience to the retail giant.

Last holiday season six pilot stores reported stronger earnings and double profits for Build-a-Bear.

Now the collaboration plans on expanding to 25 additional Wal-Mart stores.

It's an example of a shop-in-shops solution to declining brick-and-mortar retail stores.