Etch-A-Sketch Capitalizing on Race to White House

Creating new ad campaign

The maker of the classic children's toy Etch-A-Sketch is still embracing its 15 minutes of political fame.

Ohio Art launched a new ad campaign based on a comment made by Mitt Romney's aide.

He said that everything can change, just like an Etch-A-Sketch, just in time for the November election.

The new campaign pokes fun at politics in general, not just the recent gaffe.

One ad says the toy comes with a left knob and a right knob for each political party, and then it says they're separate but they have to work together to make loop-the-loops.

Another ad says the toy itself is just like politics -- with a lot of gray area.