NEW YORK (AP) – The nation’s largest beauty chain has a deal to place shops in more than 100 Target stores by mid-2021.
Ulta Beauty and Target said Tuesday that the shops will be located next to Target’s existing beauty sections. Financial terms of the deal weren’t disclosed.
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The partnership comes as the coronavirus pandemic has upended shopping habits.
Customers are increasingly focused on one-stop shopping experiences as a way to minimize exposure to COVID-19.
But the deal could hurt department stores like Macy’s, which had already seen their share of their beauty business eroded even before the pandemic.