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    Netflix crew working Hollywood magic at local motel in Vilano Beach

    Cameras start rolling Tuesday at Magic Beach Motel

    VILANO BEACH, Fla. – There’s still no word on what the series will be, but a Netflix film crew is in Vilano Beach this week to start production on a project at the Magic Beach Motel.

    Filming will happen in the evening and overnight. Activity will be seen in the area through Thursday.

    Vivian Browning Avenue will be closed from 5 p.m. Tuesday until 8 a.m. Wednesday for large production vehicles to park.

    Vilano Road between the Hampton Inn and Magic Beach will also be closed from 5 p.m. Tuesday until 8 a.m. Wednesday.

    Traffic will be re-routed for access to Vilano Town Center and homes from Ferrol Road through Porpoise Point.

    Hotel guests will be allowed to enter Magic Beach and the Hampton Inn. The crew has assured Vilano Beach Main Street that sound and filming will have minimal effect on hotel guests and residents.

    Also of note, the filming and production teams said they have taken great care to protect the sea turtles and will make sure they are not affected by any overnight lighting.

    With all the secrecy surrounding the production’s purpose, locals are speculating -- and they have lots of ideas.

    “I think murder mystery or something to do with clowns, like something scary,” said Linda Keith. “I think it’s spooky-looking. That’s what makes me think that.”

    Don Keith said it’s the perfect spot for a trip to yesteryear.

    “I mean look at it. It’s old school. So, if you’re going back in time, there you go,” he said.

    It’s not the first time the landmark has gotten this kind of attention.

    In the late ‘90s it was featured on the show “Safe Harbor,” starring Rue McClanahan, who you might recognize from “The Golden Girls.”

    No word yet on if any celebrities will be in town for the Netflix project.

    The current Netflix feature is especially exciting for the motel.

    Shawn LeNoble, the Vice President of Operations for the company that owns the Magic Beach, hopes this spotlight brings in more business.

    “It’ll be nice for exposure, especially with this being an exterior shot with the sign in the background. I think it’ll only help us in the long run,” LeNoble said.


    About the Authors:

    This native of the Big Apple joined the News4Jax team in July 2021.

    Marilyn has been Digital Director since October 2021. She supervises Jacksonville's number one news website and most trusted source for local news.