Jacksonville stores see surge in back to school sales over the weekend

Families expected to spend $80 more than last year

JACKSONVILLE, Fla. - As the first day of school nears, parents and students crowded stores this weekend with last minute back to school shopping.

The National Retail Federation reports the average family is expected to spend $689 on back-to-school items this year. That is about $80 more than last year.

The manager at a Southside Target said this weekend was so busy, they brought in extra employees to help the flow of shoppers.

"Seven kids, five of them are going to school tomorrow. Yeah, God help me. We are probably about $700 at this point and obviously still shopping the day before school starts," said Matt Scholforo, who was back to school shopping with his children.

Scholforo's children are among the more than 100,000 local students going back to school Monday morning.

"I've had a blast this summer and it's hard to go back to school when you've had a really long summer," said second grader Trey Seeker.

Sunday afternoon, Target was bustling with parents and kids getting those last minute school supplies.

"So excited. Super excited. I'm ready for him to be occupied and out of my hair," said Glenda Conde, a mother.

It was a similar scenario across the area, with store managers saying sales were much higher than usual. However, even with this last minute surge, families told Channel 4 the crowds weren't too bad and they bought everything they needed without too much of a headache.

"It's an annual ritual. They enjoy it," said Scholforo.

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