JTA transforming bus travel in Jacksonville

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JACKSONVILLE, Fla. - The Jacksonville Transportation Authority is transforming bus travel in Jacksonville as part of the Blueprint 2020, a five-year strategic plan to enhance the economic viability of greater Jacksonville.

Officials said the Route Optimization Initiative overhauls bus operations to meet the demands of 21st century commuters and occasional riders who want to get where they are going quickly, safely and efficiently.

JTA officials said the initiative will improve the customer experience by:

  • Providing reliable, on-time service
  • Increasing bus service frequency
  • Renaming routes
  • Extending hours of operation
  • Implementing a new signage program
  • Offering real-time passenger information
  • Creating more direct routes

"This Initiative will eliminate redundancies in the system," said Brad Thoburn, vice president of JTA long range planning and system development. "We will have more direct routes and frequent service."

To obtain greater customer feedback in the route optimization, JTA is holding a series of public meetings in each community corridor to share the proposal and service enhancements. The public is strongly encouraged to attend to review the proposal and provide input.

Meeting dates and locations for July and August are:

July 29
Regency Square Library
Community Room A
9900 Regency Square Blvd.
Jacksonville, FL 32225
11 a.m. to 1 p.m.

July 30
Highlands Library
1826 Dunn Ave.
Jacksonville, FL 32218
4 p.m. to 6 p.m.

Aug. 4
Florida State College at Jacksonville Kent Campus
Bldg. E, Room 112F
3939 Roosevelt Blvd.
Jacksonville, FL 32205
5 p.m. to 7 p.m.

Aug. 5
FSCJ Deerwood Campus
9911 Old Baymeadows Road
Jacksonville Beach, FL 32256
5 p.m. to 7 p.m.

A public hearing will be held Aug. 7 at FSCJ Downtown Campus, Room 1058, 101 W. State St., from 10 a.m. to noon and 5 p.m. to 7 p.m.

For additional information about the initiative, go to www.jtafla.com, email NewSystem@jtafla.com, or call 904-630-3100.

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