True Purpose choir prepares to record first album

Group seen on Channel 4 commercial to record CD at Saturday performance

By Kumasi Aaron - Reporter/The Morning Show anchor

JACKSONVILLE, Fla. - You've seen them performing on WJXT-4's commercials: the True Purpose Choir.

Next Saturday, this up-and-coming gospel choir will be recording its  first CD during a performance at Bethel Baptist Institutional Church.

True Purpose says they take the impact music has on both the believer and the non-believer very seriously.

"We don't just sing for entertainment. We sing to encourage those in despair, empower those with challenges, and evoke the greatness of God inside of each person" says founder Meachum Clarke.

This group has also worked with a host of recording artists, including CeCe Winans, Kierra "KiKi" Sheard, Sherri Jones-Moffit, Lowell Pye, Tasha Cobbs, Vashawn Mitchell, John P. Kee, Crystal Aiken, Lillian Lloyd.  The choir has has been featured at Hezekiah Walker's CHOIR FEST at the Stellars, the UniverSOUL Circus.

As they prepare to open a new chapter, they are working to stay humble.

"While others crave the lights, big stages, and industry networking platforms, our ictus is simple, People. Without the support of the community, local churches, and the hearts of the people our labor would be selfish and in vain," says Clarke.

There's no admission to attend Saturday's recording session  at the church located at 215 Bethel Baptist Street, but tickets are required.  VIP seats will cost $30. Tickets are available online only at

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