Walmart testing same-day delivery in some cities

Nation's largest retailer trying to compete with Amazon in online sales market

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JACKSONVILLE, Fla. - Just in time for the holiday season, the nation's largest retailer, Walmart, is testing the waters for same-day delivery in select markets.

Walmart is trying to cater to web savvy shoppers who are demanding more convenience.

This is not yet happening in Florida, but it's very possible that sometime in the near future Walmart will start delivering right to customers' doorstep on the same day.

Right now it is testing the idea in northern Virginia, Philadelphia, Minneapolis and parts of California.

It's trying to compete with Amazon, which currently has a strong hold on the online market.

Walmart shoppers Channel 4 spoke with had mixed feelings about the store's same day delivery plans.

"I have a sociophobia, so I would prefer not going out in the crowds, having to deal with traffic," Walmart shopper Laura Pomeroy said.  

Pomeroy is not fond of the long lines she often finds inside her local Walmart, but at the same time, she doesn't trust the idea of same delivery to her doorstep when it comes to Christmas items.

"I've had bad luck with Walmart around Christmas," Pomeroy said. " My daughter's birthday is Dec. 12, and I got the wrong item, and the right item didn't come back until Christmas."

Walmart is looking to impress its customers with online delivery service of 5,000 selected items. It's offering to ship flat-screen TVs, toys and even Apple iPads for the low price of $10, delivered from the closest Walmart to a customer's home.

"I think it's innovative," Walmart shopper Jack Schifen said. "It's creative merchandising, yes."

"Walmart's same-day delivery is a testament to try to provide greater convenience to our customers," Walmart spokeswoman Amy Lesters said. "Walmart has no immediate plans to roll out the service to all of our stores right now. This is truly to learn and better understand what our customers want."

Walmart's delivery service works like this -- customers order before noon and choose a four-hour time window for delivery.

Walmart is using UPS to deliver the goods and admits it's trying to compete with Amazon.

"Amazon is cheap, too," Walmart shopper Robin Migenrey said. "But with Walmart, you could come to the store see and it. Order it on Amazon, you can't do that."

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