A new advertisement for Ikea encourages pregnant women to urinate on it for a discount on a crib.
Adweek reports Swedish agency Akestam Holst created the ad, which promises, "Peeing on this ad may change your life," and reveals a crib discount for expecting mothers. The paper ad uses technology similar to standard pregnancy tests.
Ikea wants you to pee on this ad and if you’re pregnant, it'll give you a discount on a crib https://t.co/MjuUiQSkZz pic.twitter.com/wAMXt8IdkJ
— Adweek (@Adweek) January 9, 2018