WJXT launching new lifestyle, entertainment show

River City Live hosts Eden Kendall and Mark Payton

WJXT Channel 4 is premiering a new daytime lifestyle and entertainment show called River City Live.  Starting October 26, River City Live will showcase the energetic lifestyle of Jacksonville and surrounding areas.

From 11 a.m. to noon weekdays, River City Live will highlight everything from live music, unique local stories, amazing restaurants and recipes, to steals and deals, fashion, fun contests, and anything in between. 

River City Live will be driven daily by hosts Eden Kendall and Mark Payton. 

Viewers will recognize Eden as the long-time host of The Morning Showon 99.9 Gator Country.  Mark is a television veteran and has held positions in local news, entertainment shows, and recently co-hosted the national morning show, The Daily Buzz. 

"There are so many inimitable and wonderful things happening in Jacksonville," WJXT Vice President and General Manager Bob Ellis said.  "I'm constantly amazed by how the First Coast is re-defining itself and as the only true local television station in town, who better to connect the community to this great vibe and these incredible local stories in a fun and entertaining way." 

River City Live will not be your typical studio broadcast.  The show is live on location every day at its new home inside Unity Plaza.  This area, in the heart of Jacksonville's Brooklyn neighborhood, is quickly becoming the epicenter of all things new and exciting in our city.