Winn-Dixie parent company partners with Feeding America

Southeastern Grocers donates portion of bread sales to fight hunger


JACKSONVILLE, Fla. – In honor of Giving Tuesday, Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, announced Feeding America, the largest domestic hunger relief organization, as an official charity partner.

To help fight hunger in the communities it serves, Southeastern Grocers partnered with Feeding America to launch a new SEG hunger relief program; with Southeastern Grocers donating five cents to Feeding America for every loaf of SE Grocers brand sandwich bread purchased by customers.

“One in eight people struggle with hunger in America,” said Ian McLeoad, president and CEO of SEG. “Many food insecure people fall within our footprint, which is why we are committed to fighting hunger hand-in-hand with Feeding America.”

From now to November 24, 2017, customers can join Southeastern Grocers and Feeding America in fighting hunger and supporting families in need simply by purchasing loaves of SE Grocers Bread at any BI-LO, Fresco y Más, Harveys or Winn-Dixie store. SE Grocers Bread products include:

  • White Bread, $1
  • 100 Percent Wheat Bread, $1
  • Honey Wheat Bread, $1
  • Old Fashioned Round Top Bread, $1
  • Split Top Bread, $1
  • Large Sandwich Bread, $2.09

“Together with over 8,000 food bank partner agencies and food rescue programs across seven states, we are now increasingly committed to supporting people who may not have access to a healthy meal with this new fundraising bread program,” McLeod said.

As well as the on-pack bread donation program, SEG will continue to contribute food donations, with more than 150 million pounds of food, resulting in over 125 million meals being donated through their Food Rescue program since 2009 from BI-LO, Fresco y Más, Harveys and Winn-Dixie stores. 

“We are thankful to Southeastern Grocers for its commitment to supporting families in need,” Feeding America President Matt Knott said. “Americans who struggle with food insecurity do not have regular access to enough food for a healthy, active life. The SEG program not only helps to bring attention to the issue of hunger in the U.S., but also provides everyone the opportunity to fight hunger in their local communities.”