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Jaguars players take part in my cause my cleats initiative

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JACKSONVILLE, Fla. – Most Sunday’s the NFL stands for No Fun League. But for one week the league office is loosening the reigns. This Sunday players will be allowed to express themselves through the My Cause, My Cleats campaign. Players all around the NFL will be donning customized cleats that highlight causes they support.

“Designing our own cleats is a great opportunity to show some of the things that we’re involved in off of the field,” said Jaguars quarterback Blake Bortles. “It’s an honor to support children with developmental challenges pursuing their full and independent lives, and a privilege to recognize local first responders who consistently put their lives on the line for our safety.”

Typically all players are required to wear shoes that are consistent with their team colors. The cleats can only be worn this Sunday. Over 500 of the league's nearly 1,700 players are taking part. After this weekend’s games the shoes will be auctioned with 100% of the proceeds benefiting their charities.

“I’m excited to represent all of the great people and causes that I’ve been blessed to interact with through Malik’s Gifts,” said Jaguars defensive tackle Malik Jackson. “It’s important to me to support at-risk children, military children and families and animal rescue missions, and I’m excited to represent each cause in an impactful way on Sunday.”

Like Jackson, left tackle Kelvin Beachum is also in his first year in Jacksonville but he’s already begun investing in his new home.

“Since joining the Jaguars, I knew I wanted to continue raising awareness for hunger-related causes in my new community,” said Beachum. “Designing my cleats is a perfect way for all of our fans to see the need to end hunger, not just in our community, but also around the world.”

Several other Jaguars players are participating and bringing awareness to their causes as well.

Kicker Jason Myers: Supporting ovarian cancer research through the Colleen's Dream Foundation and the Kicking for the Dream initiative founded by former NFL kicker Billy Cundiff.

Strong Safety Jonathan Cyprien: Supporting at-risk youth through the At-Risk Youth Foundation.

Wide Receiver Allen Robinson: Supporting educational opportunities and resources to low-income and inner-city Jacksonville-area students through Allen Robinson's Within Reach Foundation.

Tight End Julius Thomas: Supporting at-risk youth and education through Episcopal Children's Services.