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Jaguars hire former Texans PR head Amy Palcic, promote Dan Edwards

Jaguars logo (WJXT)

JACKSONVILLE, Fla. – The Jaguars made two internal moves official on Wednesday, announcing the hire of Amy Palcic to lead our communications team, and promoting longtime executive Dan Edwards to a new role within the organization.

Coach Urban Meyer tweeted news of Palcic’s hire on Monday night.

Edwards, who has been with the franchise since 1994, the season before the Jaguars debuted, is now the Senior Vice President of Jacksonville Tradition and Alumni. According to the team, Edwards’ new role “will focus on building alliances, programs, brands and more that will illuminate and market the history, alumni and colorful moments of the Jacksonville Jaguars.”

Edwards spent 10 seasons across the league office, the Dolphins and Steelers before joining the expansion Jaguars.

“There has been no better servant to the Jaguars and the Jacksonville community than Dan Edwards,” said Mark Lamping, president of the Jacksonville Jaguars. “The Jaguars were extremely fortunate as an expansion team to recruit Dan as a young PR professional to Jacksonville.  But, anyone who knows Dan — current players, alumni, coaches, colleagues, league officials and many others — will be the first to say that where we really lucked out is being able to call Dan a neighbor and friend.

“That’s why Dan will be perfect for this new and important opportunity. Dan has a passion for the Jaguars and love for our hometown of Jacksonville that will bring a new dimension to everything we do, and want to do, during what is undeniably an exciting time for our fans and franchise.”

Palcic became the first woman to head an NFL team’s public relations team when she was elevated to the position of vice president of communications by the Texans. She spent eight years with Houston. Palcic was also was named one of PR News’ Top Women in PR in 2017.

In 2017 while with the Texans, Palcic’s team won the Pete Rozelle Award, presented by the Pro Football Writers of America to the best PR staff of the year. She was also key in managing J.J. Watt’s Hurricane Harvey fund that raised more than $37 million and helped to rebuild over 1,000 homes in the Houston area.


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