Jaguars unveil new team logo

Logo more 'authentic,' 'life-like'

JACKSONVILLE, Fla. - The Jacksonville Jaguars have unveiled a new logo with hopes it symbolizes a new energy, owner Shad Khan said at a news conference Tuesday afternoon.

"From this day, the Jacksonville Jaguars will live a brand mission of being proud, bold and committed in everything we do," Khan said. "Our new logo and campaign theme are the first initiatives of what will be many examples of bringing this philosophy to life. A new era for the Jaguars begins today."

Team president Mark Lamping said the logo appears more authentic and life-like.

"I think it's cool, and anything that can signify a fresh start and something new for the Jaguars will be great," fan Jackie Keiser said.

"I think it's great. I think it shows that we're progressing along," Jaguars season ticket owner Dana Stroud said. "I'm not real sure the logo is going to determine how we're going to win or lose games. I love our new owner, I love the coach, I think it's a great thing for the city of Jacksonville."


Fans are ready for change after a whopping two wins this past season. The rollout of the new logos will be celebrated throughout the 2013 season as part of the team's "Stand United" theme.

"It was ugly, but at least there's hope on the horizon," Keiser said.

IMAGES:  Jags unveil new logo, more

That hope is the new look and leadership.

"The coach we have, he's just full of energy. It's like he don't have a bad day," fan Maurice Cummings said.

"It'll be a fresh start that we were kind of hoping for last year but didn't get, and I'm hoping for good things this year," fan Erik Head said.

Fans have big plans for their favorite football team.

"I think the Jaguars are going to the Super Bowl probably 2014, next year," Cummings said.

But 4-year-old Samantha Wooding said it all boils down to one thing.

"Win games," she said.

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