WJXT, The Local Station, wins in March ratings

Jacksonville viewers continue to make News4Jax dominant No. 1 source for news


JACKSONVILLE, Fla. – WJXT-TV4, The Local Station, has the most watched local news for the March 2017 Nielsen ratings period in the Jacksonville television market, winning in every major local news time period for the month. Outside of news, WJXT beats three major networks in prime time. 

For total day, WJXT is again No. 1, beating WTLV, WJXX, WJAX, WFOX and WCWJ for Monday-Friday, 3 a.m.-3 a.m. average.

In morning news, News4JAX at 5 a.m. is No 1 in the time period, with a 4.2 household rating winning versus the combined competition of WTLV, WJXX, WJAX and WFOX.  At 530 a.m., News4JAX won with a 5.5, again beating all other news competitors combined.  News4JAX at 6 a.m. is NO. 1 in household ratings in the 6-7 a.m. time period garnering a 7.5 household rating and a 25 share.  The Morning Show (7-9 a.m.), anchored by Jennifer Waugh, Bruce Hamilton and Richard Nunn, is No. 1 in the time period with a 6.5 HH rating and a 19 share, beating out all other newscasts including the national broadcasts of NBC’s Today Show on WTLV, CBS This Morning on WJAX and ABC’s Good Morning America on WJXX.  This marks the 69th consecutive month WJXT has won the 7-9 a.m. time period.  At 9 a.m., The Morning Show 2 dominates Today Show 2 by three full rating points, with a 4.8.

In evening news, News4JAX at 5 p.m. is most watched in the time period, with a 6.0 household rating.  This is the 167th consecutive month Tom Wills and Mary Baer have anchored the 5 p.m. together and the 167th month they are No. 1.  News4JAX at 5:30 p.m. is No. 1 in the time period, with a 6.6 household rating.  News4JAX at 6 p.m., anchored by Mary Baer, Tom Wills, John Gaughan and Sam  Kouvaris, is No. 1, with a 6.9 household rating and a 12 share.

The winning story continues in late news, with wins in The Ten O’clock News at 10 and 1030 p.m. WJXT is No.1 at 10 p.m. with a 6.4 rating, and again at 10:30 p.m. with a 5.1 rating, both nearly doubling the ratings of Action News on WFOX.

News4JAX at 4 p.m. and Inside Edition at 4:30 p.m. continue to grow the 4-5 p.m. time period and finished the month with a 2.7 household rating and 6 share overall.