Bob Ellis, Vice President and General Manager

Bob Ellis is the vice president and general manager of WJXT in Jacksonville. He has held this position since March 2009. Under his tenure WJXT has strengthened its dominance in the market as the most-watched television station in Jacksonville. 

In December 2013 Ellis was named General Manager of the Year for markets 25-50 by Broadcasting and Cable Magazine, the industry’s leading trade publication.

Over the last several years, WJXT has sharply focused on leveraging the News4JAX news brand to its digital platforms. The station’s website,, is Jacksonville’s No. 1 source for local news and information, distancing itself from all other local media in the market -- including the local newspaper.  In 2014, earned the national Edward R. Murrow award as the best local television website in the United States.     

Ellis has also led the station in launching several innovative projects to emphasize its popular station brand, The Local Station.  In 2010 WJXT turned Jacksonville’s annual downtown July 4th fireworks display into a two-hour prime-time television event celebrating the active and former military members at the two military bases located in the market.  In 2012 WJXT began PositivelyJax a station-wide initiative designed to celebrate and inspire viewers by telling stories about people and organizations leading positive efforts to make Jacksonville a better place to live.   In 2014 WJXT became the official station of the Jacksonville Jaguars NFL franchise, carrying the team’s preseason games and several in-season Jaguars related programming.  These efforts were recognized in 2014 when Ellis won the Station Excellence Emmy Award from the Suncoast chapter of National Academy of Television Arts and Sciences.

Before joining WJXT, Ellis had been news director of WDIV, the Graham Media Group station in Detroit.  Previously he served in many other management roles at WDIV including assistant news director, executive producer of special projects and investigative producer.  He began his television career in sports broadcasting -- his first job was producer of the weekly in-season football and basketball coach’s shows at Michigan State University.

Ellis is very active in the Jacksonville community serving on the board of directors for Goodwill Industries of North Florida, the advisory board of the Career Academies for the St. Johns County School District, and Take It to Heart, a non-profit program in Jacksonville focused on educating minority women about heart disease. He is also a member of the Chairman’s Club for the Jacksonville Sports Council, the organization that each year hosts the college football Bowl (formerly the Gator Bowl) in January.

A Michigan native, Ellis is a graduate of Michigan State University and holds a BA in Telecommunications.

Follow Ellis on Twitter @wjxt4GM, or contact him by email at or call 904-393-9801.