"A storm the size of Dora conservatively would probably cost about $1.5 billion in damage... just on the First Coast," said Ashley Casey of Brightway Insurance.
Woodard says the EOC's Code Red -- a telephone alert system -- and the department's social media outreach with Twitter and Facebook make a big difference in keeping citizens all in the loop. He suggests everyone visit JaxReady.com now to know how neighborhoods will be effected.