Yes, we've all been pronouncing IKEA wrong.
The Swedish furniture and house ware chain told the TODAY Show that Americans who pronounce it "Eye-Kee-Ah," are doing it all wrong.
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The correct way to pronounce it is "ee-kay-uh."
IKEA is the world's largest furniture retailer, with more than 384 stores in 48 countries. The company is responsible for 1 percent of world commercial-product wood consumption, which is the largest in the retail sector.