Amazon reached the top of the list as the world's most valuable brand, outranking both Apple and Google.
Amazon's brand worth is over $315 billion, according to BrandZ. That's up 52% from last year.
The head of BrandZ says the growth is due to Amazon selling a widespread variety of services across multiple categories and regions.
The study also found that luxury is one of the fastest growing sectors thanks to Gen Y and Gen Z consumers preferring digital channels.
The company's other investments include self-driving cars and trucks, Amazon Air, an online pharmacy and food delivery.
It's food delivery service, however, failed to take off in the United States due to strong competition.
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