River City Live showcases the energetic lifestyle of Jacksonville and surrounding areas. The program airs live from 9:30 a.m. to 10:00 a.m. weekdays on Channel 4. River City Live highlights everything from unique local stories, to steals and deals, fashion, fun contests, local musicians, and anything in between. And be sure to join us on News4JAX+ at 10:00 a.m. for River City Live+. The show connects viewers to amazing restaurants, recipes and local hot spots.