Awards season in Hollywood is glitzy, glamorous, and crazy busy, especially for movie critics who have all those films to consider.
With a slew of upcoming shows celebrating the best in movies, the film studios are proving to be very creative in getting critics to notice their movies.
To get attention, the studios swamp reviewers with a barrage of promotional items, some of which are pretty clever.
For the George Clooney film “Jay Kelly,” Netflix sent sweatshirts featuring a memorable line from the movie: “All my memories are movies.”
Apple hopes that critics think “it’s really wonderful” to get Apex Racing Team caps for the Brad Pitt Formula One film, “F1.”
The studio behind the murder-mystery “Wake Up Dead Man” chose to deliver a message with eye shades emblazoned with the movie’s title.
The black comedy “Bugonia” contains a calculator as an important plot point, so Focus Features sent out calculators with the movie title on them to members of the press.
“The Smashing Machine” shows a number of work-out scenes, which made a water bottle a natural fit -- with a message from the film, of course: “A day without pain is like a day without sunshine.”
For “Zootopia 2,” the folks at Disney decided on a holiday card, along with some adorable bunny ears.
In the film “Materialists,” Dakota Johnson orders a special combination drink: Coke and beer. A24 sent critics the ingredients to make their own.
With “Song Sung Blue,” the studio wanted reviewers to channel their inner Neil Diamond, so how about a mini-karaoke system?
And finally, orange ping pong balls are a “thing” in “Marty Supreme,” so what could be more perfect than a bucket of 50 balls?