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City of Jacksonville launches 2025 Get Covered Jax campaign to help residents without insurance get coverage

City’s ‘Get Covered Jax’ initiative set to launch Thursday (News4JAX)

JACKSONVILLE, Fla. – The city of Jacksonville has launched its 2025 Get Covered Jaxcampaign, which is designed to help Jacksonville residents without health insurance get covered.

Mayor Donna Deegan and health care leaders in City Hall created Get Covered Jax! in 2023 because they wanted to help make the process of enrolling in a private health care plan as simple as possible.

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The campaign seeks to educate citizens about the benefits of having health insurance, eligibility, coverage options available, and best practices for navigating the Marketplace.

It also provides resources to help consumers through the process.

In order to help this information reach as many individuals as possible, the city is working with several faith-based leaders, community health care providers and media outlets to promote it.

Deegan’s health team and insurance agents will host a phone bank at WJCT Studios from 7 a.m.-7 p.m. Thursday to answer questions from Jacksonville residents, provide updates on potential changes, and assist with plan enrollment. Phonebank volunteers can be reached at 904-516-2552 during this window.

The campaign was a huge success in its first two years. 

Since the 2023 open enrollment period, the city has added 75,507 new enrollees on ACA -- a 69% increase in folks on ACA plans in Duval County since 2023.

There are now 184,795 Duval County residents on ACA in 2025 vs. 109,287 in 2023.

Approximately 111,000 adults between the ages of 19-65 – roughly 10% of that population– are currently uninsured in Duval County.

And from now through Jan. 15, 2026, eligible individuals can enroll in a private health care plan through the Florida Health Insurance Marketplace.

To learn more, visit www.coj.net/getcoveredjax.


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