The scams reported most often by Latino communities & how to avoid them

Scammers target everyone. But scams and reported bad business practices can play out differently in different communities, the Federal Trade Commission warns.

So, what do scams and bad business practices look like in the Latino community?

According to the FTC, reported scams show that majority Latino communities are more likely to file reports about credit bureaus, banks and lenders, debt collection, auto issues, and business opportunities.

Those same reports show that majority Latino communities are more likely to say they paid in cash, crypto, debit card, or by bank or wire transfer — all ways with few (if any) consumer protections or ways to get your money back, the FTC said.

In a recent case, the FTC sued a company that promoted bogus business coaching and real estate investment schemes to Spanish speakers. The company, Ganadores (ironically, “winners” in Spanish), drew people in with Spanish language social media ads promising big earnings selling on Amazon, or by investing in real estate — and charging them big money for supposed “coaching” programs. And that’s just one case.

Hispanic Heritage Month is a great time to share resources and tools and to take action against scammers who target the Latino community:

  • Order and share the FTC’s series of fotonovelas, graphic novels that educate through storytelling. They’re free, along with lots more at
  • Subscribe and share Consumer Alerts in English or Spanish. They’ll keep you up to date on the latest scams.
  • Learn and share some consumer protection basics at and

The FTC encourages you to spread the word at community events, gathering places, or just among friends and family. And tell people in your community that, if they spot a scam or bad business practice, tell the FTC: (in English) or (in Spanish.) Every report makes a difference.

About the Author:

A Jacksonville native and proud University of North Florida alum, Francine Frazier has been with News4Jax since 2014 after spending nine years at The Florida Times-Union.