JACKSONVILLE< Fl – Wednesday morning, The Fresh Market will open a new store in Jacksonville, the company's 39th location in Florida.
The new store is in the Riverside area, located at 150 Riverside Avenue.
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With the opening of the Jacksonville store, the specialty grocer now operates 162 stores in the Southeast, Midwest, Mid-Atlantic, Northeast and West Coast, with plans for continued expansion across the country.
Grand opening festivities will begin at 8:00 with a "Cracking of the Parmesan," a gourmet version of the traditional ribbon-cutting event.
This will be followed by a day of opening activities which include a free sample-sized bag of coffee and a free reusable shopping bag to the first 1,000 customers, food sampling stations from 9 a.m. to 7 p.m., and chef demonstrations from 10 a.m. to 7 p.m.
Additionally, customers attending the grand opening can sign up for the store's weekly "Fresh Ideas" e-mail and enter drawings for $100 The Fresh Market Gift Cards.
Five drawings will be held for customers who register between Wednesday, September 24 and Sunday, September 28.
Chef demonstrations and sampling will continue through Saturday.
The Fresh Market focuses on freshness and quality perishables.