JACKSONVILLE, Fla. – It started with one picture and has since become a call for change -- changing tables, that is.
Not long ago, News4Jax told viewers about a Jacksonville father's push to get changing tables into men's restrooms. Now, a major company will be launching its own version of the Squat for Change movement.
Procter & Gamble Co. said it intends to provide 5,000 baby changing tables for men's restrooms to help promote Pampers diapers as part of an advertising campaign called #LoveTheChange.
The campaign will include a new commercial featuring musician and actor John Legend.
Another familiar sight in the ad will be the social media picture of Donte Palmer, the Jacksonville father who started the #SquatForChange movement. He is now working with P&G on the new initiative.
Palmer first made a big splash on the internet when he was photographed squatting while changing his son's diaper in the bathroom of a Jacksonville restaurant. Palmer said the campaign has gone global and has already led to change in several ways.
Palmer posted the new Pampers ad to Instagram, with a caption about how the last eight months have led to making a difference in the lives of fathers.
View this post on Instagram
Just 8 months ago, I was squatting in a men’s restroom changing my son’s diaper. Fast forward to now and I’ve teamed up with @PampersUS to help make a difference in the lives of dads! Together with Koala Kare, Pampers is providing 5,000 changing tables for public restrooms across the US & Canada by 2021. Use #LoveTheChange to share photos and videos of your bonding moments with your kids – every share will contribute towards the installation of additional changing tables. #PampersPartner @pampersus @pamperspure @johnlegend