Fernandina Beach gears up for annual Shrimp Drop New Year’s Celebration

FERNANDINA BEACH, Fla. – Before the clock strikes 12, Fernandina Beach will drop its shrimp to celebrate the new year.

Thousands of residents and visitors are expected to gather along the riverfront in downtown Fernandina Beach to watch the newly upgraded shrimp fall from the sky at 7 p.m. as part of its annual tradition.

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This year, an upgraded shrimp, which includes LED lights and a new fishing pole, was debuted. News4JAX caught up with Josh, the man in charge of enhancing interactive experiences.

“We wanted to create something that was iconic for the event,” he said on Wednesday. “It’s such a magical event for years, and we wanted something awesome.”