JACKSONVILLE BEACH, Fla. – Jacksonville Beach could soon see new life on its boardwalk, thanks to two proposed ordinances aimed at boosting small businesses along the coast.
Ordinance 2026-8233 was introduced during its first reading at the Jacksonville Beach City Council on Monday. If passed, it would establish a pilot program activating events on the boardwalk between Beach Boulevard and 6th Avenue North.
A second proposed ordinance would create a food truck rally pilot program in Jacksonville Beach’s Central Business District. Together, the two measures could open new doors for entrepreneurs and existing businesses at the beaches.
Mark Braddock, owner of 8103 Clothing and creator of 904 Pop Up at Jacksonville Beaches, said the opportunity is something he has long been waiting for.
“I am really glad that it’s finally happening. I have always wanted to expand 904 Pop Up down the boardwalk and reactivate the boardwalk, maybe even connect it with the pier, if you will. We have talked about it a couple of times. I am grateful to see it happen and can’t wait to see it come to fruition,” Braddock said.
Both ordinances are scheduled for a second reading at Jacksonville Beach City Council on April 20.